The Founder's Story

A girl and her morning coffee - a love story.

Coffee has been a major part of my life for as long as I can remember. When I was a small child, I had a toy coffee set, and every morning I would brew my imaginary coffee before getting dressed for school. I'd sip my magical brew (read: air) and only then would my morning routine be complete.

As I got older (we're talking preteens here), I was allowed to make a cup of coffee on Saturday mornings to enjoy with my cartoon marathons (Mom was cool - don't judge). Those sugar-laden, milky white cups of Joe were my favourite part of the week & when Mom wasn't watching, I'd sneak an extra cup before Pee Wee's Playhouse would come on.

By the time I hit my 30s, my love affair with coffee had been going on for decades – and while I really loved my morning ritual – I was starting to think that it didn’t love me back.  It wasn’t putting 100% into our relationship – you know what I’m sayin? I invested in all the things (pour-over, French press, espresso machines – I had them all), but coffee only gave me a good 1-2 hours of energy at this point. Maybe coffee just wasn’t that in to me.

Albert Einstein defined insanity as doing the same thing over and over and expecting different results. I was about to break up with coffee.

viva la vibe superfoods founders

At this point in life, I was starting to really clean up my diet. Though I had been a vegetarian since I was twelve (well over half my life), I wanted to eat food that made me feel great, so we(Me + Matthew (Co-Founder & Husband) = We) cut out a lot of the junk food and planted a garden. As soon as the first tomato greeted me, I was hooked on learning more about food benefits and how to optimize all things food. This early foray into bio-hacking and life hacking led me to read about COFFEE OPTIMIZATION.

It was a sunny, breezy Saturday in May (early 2000s now), when I read that adding a bit of fat & MCTs to my coffee could help slow down the absorption of the caffeine and provide a more stable and prolonged source of energy (no energy spikes) – and moreover – it was good brain fuel too. Could this be true? Could this magic trick help the energy and mood boosting goodness of my coffee last longer? Reading just a few words on that Saturday, set me on a mission to find the best way to optimize my daily ritual and I am happy to say Eureka! I have found it!

We can achieve so much more when our bodies and minds are optimized, and we are here to spread some magic!

Say hello to Viva La Vibe. We make 100% Organic Functional Plant-Based Creamers. Unlike traditional dairy creamers, Viva La Vibe's are packed with some of the best superfoods on the planet. They optimize your daily drink ritual by turning it into a creamy, functional, delicious beverage that benefits you. No dairy, no refined sugar, no genetically modified organisms, no gluten. Just 100% organic awesomeness. Boost your coffee, latte, tea, smoothies, plant mylk blends & more.

So, dear reader, my love story has really just begun. I am still a girl in love with her cuppa but now it loves me back - and I couldn’t be happier.

A Good Vibe Starts With What's Inside!

Founder of Viva La Vibe and Coffee Lover Extraordinaire

- Gretchen